From Golden Bridge To GoBake
We are proud of our rich history going way back to 1964 when we were established as Golden Bridge Marketing Ltd by George & Dot Briant.
About Us
Our mission is to become the go-to brand for fun DIY baking. We love making baking & cake decorating fun and easy to help celebrate special moments with friends and family. Our product range includes everything you need to make, bake and decorate all things sweet such as edible decorations, cake decorating, ingredients, packaging and more.
About Us
Our mission is to become the go-to brand for fun DIY baking. We love making baking & cake decorating fun and easy to help celebrate special moments with friends and family. Our product range includes everything you need to make, bake and decorate all things sweet such as edible decorations, cake decorating, ingredients, packaging and more.
Proudly Family Owned Since 1964
GoBake is proudly part of a New Zealand family-owned business that has been bringing sweet moments to Kiwi homes since 1964. For over 60 years, we've been passionate about sourcing, creating and supplying quality baking ingredients, decorations and sweet treats that inspire creativity in kitchens across the country.
Our History
GoBake
Our History
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Our Beginnings
Founded in Christchurch in 1964, GoBake's story began as a family-owned supplier of bakery ingredients, equipment and cake decorating products. Built on strong family values, industry expertise and a passion for baking, the business quickly earned a reputation as a trusted partner to New Zealand's bakery industry.
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The Journey
As the business evolved through three generations of the Briant family, Golden Bridge Marketing launched the GoBake brand in 2011, creating a fresh, modern identity dedicated to baking and cake decorating. GoBake has since grown into a trusted brand across New Zealand and Australia, offering innovative products and creative solutions for both retail and commercial customers.
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The Future
Driven by innovation, quality and family values, GoBake's continued growth laid the foundations for what is now Sweet Moments Group. While our family of brands has expanded, GoBake remains at the heart of our business, inspiring bakers of all skill levels and helping create sweet moments for generations to come.
Our Range Today
Today, our range includes everything from colourful sprinkles and premium couverture chocolate to cake mixes, icings, decorations and baking essentials designed to make baking easier, more enjoyable and a whole lot more fun. Whether you're baking with little helpers, creating a birthday masterpiece or simply indulging your love of baking, we're here to help turn everyday ingredients into memorable moments.
Our Site
The Sprinkle Factory
We’re stoked to own and operate New Zealand’s only Sprinkle Factory manufacturing all sorts of sprinkles, toppings and inclusions companies in the baking, ice cream and confectionery industries throughout New Zealand, Australia, the Pacific Islands, and beyond.
It’s where we magically create most of special sprinkles and other delicious edible products we provide today.
